It gives businesses a competitive advantage and a greater potential to grow. More and more companies today are using business intelligence to do market research, monitor their competitors, gain actionable business or product insights, and finding new prospects, globally. The BI technologies provide historical, current, and predictive views of business operations that help identify and develop new opportunities through various processes and methodologies.
Business Intelligence (BI) refers to the strategies or solutions used by organizations for data analysis of information, in order to improve decisions and performance.
